Difference Between Traditional Marketing And Digital Marketing
Are You Looking At Traditional Marketing or Digital Marketing?
Do you want to reach more people with your business? Then there are two marketing methods you need to be aware of. Today is the digital age. Because at present the growth of technology in the world is very high. There are currently 4.95 billion users using the Internet. Similarly, the market is going digital. That is why today people are using digital platforms for marketing all over the world. Two types of markets exist today.
1. Traditional Marketing
It is the single-way marketing of goods and services. It is very expensive and easily identifiable. It simulates different forms of advertising. It is mainly marketed through television, radio, and newspapers. This is a very expensive process as well as a lot of hardship. It only targets local locations. The biggest advantage of this is that they cannot skip the ads we provide.
2. Digital Marketing
This is the way products and services are marketed through digital platforms over the Internet. It is cheaper and more efficient. It can target global people. Internet marketing is used by more than half of the World market today. This allows us to pinpoint exactly who we are targeting and exactly who we want to see our services and products for.
Comparison Table -Traditional Marketing And Digital Marketing
Channels of Traditional Marketing
Channels of Digital Marketing
Advantage of Digital Marketing
- Global reach
- lower cost
- Trackable, measurable results
- Improved conversion right
Disadvantages of Digital Marketing
- Skills And Training
- High Competition
- Complaints And Feedback
- Security And Privacy Issues
1 . Skills And Training
To do this you must have the skill and training.
2 .Time -Consuming
It takes a lot of time compared to the traditional market.
3 .High Competition
We can see all the existing competitors so there will be a good competition to get ahead in the market.
4. Complaints And Privacy Feedback
Being online can cause a lot of problems as well as a lot of feedback.
Advantages of Traditional Marketing
- Reach Local Audiences
- Reuse And Recycling Possible
- Familiar Marketing Mode
- Hard Copy Easily Processed
- New Audiences
1 . Reach a Local Audience
Can target people in a specific local area.
2. Reuse And Recycling Possible
The strategies we come up with can be reused and recycled again.
3 . Familiar Marketing Mode
This is a well-known method and therefore does not require any special skills or abilities.
4 . Hard Copy Easily Processed
It's very easy to get a hard copy. It's so easy to see.
5. New Audiences
This is one of the most common ways to create new customers.
Disadvantages of Traditional Marketing
- Static Text
- Lack Of Time To Update Message
- Expensive Compared To The Online Market
- Customized Marketing is Not Possible
- Forced On The Consumer